Bai Cherry

2024-09-28

This is an ad for Bai's Zambia Bing Cherry. I was inspired by Willy Wonka and the Chocolate Factory, as John Legend sings a rendition of "Pure Imagination," with lyrics fitting for Bai's identity. Because the book was published in the 60's, the style and tone of the animation is reminiscent of that time period. The Zambia Bing Cherry bottle itself provided inspiration for this cherry version of Willy Wonka's factory. I created all motion graphics, as well as the character and background designs.